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Pay Per Click Advertising (PPC) Services

Pay Per Click (PPC) advertising is a great way to promote your online business to potential customers specifically searching for your products or services. 

As a digital marketing freelancer, I personally use Google Ads due to Google being the largest search engine. Google Ads is not limited to advertising within the Google search results. You can also advertise on third-party websites and YouTube to reach larger audiences. Plus, you can even remarket your business to clients who have already been on your website.

Quick PPC facts

PPC takes effect pretty much immediately

As long as you’re bidding enough on the correct terms, and have a good advert quality score, your PPC adverts are likely to appear at the top of the search results. SEO (an organic form of digital marketing) is incredibly effective in the long run, but if you want quick wins, PPC is the way to go. 

Display advertising can increase brand awareness by 155%

Web users exposed to display advertising are, on average, 155% more likely to search for the brand related terms.  (Specific Media via Wordstream)

The top 3 adverts in Google search results can get over 46% of traffic

A large majority of web users (46% to be exact) click on at least one of the top three results when searching on Google. 

(HelloLeads)

Reach potential clients ready to buy

Using Google Ads you can target specific keywords and search terms such as “tennis shoes under £40”. Using specific, high conversion terms, you are much more likely to reach customers who are ready to buy there and then.

PPC can complement your SEO

PPC and SEO can be used together to improve your organic search rankings. Using a platform such as Google Ads, you can find new keyword ideas and discover what potential clients are exactly searching for. 

Hey Pippa, how can you help me with my PPC advertising?

Let's start with a PPC audit

If you’ve already got a Google Ads account, a PPC audit is a great way to ensure your account is achieving its full potential.

After an audit I can offer ways to improve your return on ad spend, conversion rates, ad quality and much more.

What's included in an audit

PPC setup and management services

Depending on your business needs I can either setup your Google Ads account, or manage your account. 

There’s no doubt that you are incredibly busy, and that’s why you are looking for a PPC freelancer. Based on what works best for you, I can provide weekly or monthly campaign performance reports.

What's included in a PPC setup

Google Ads management for charities

Did you know charities and non-profits have the chance to advertise within the Google Ad space for completely free? 

You could be entitled to monthly Google Grants to spend on search advertising. 

If this sounds like something you don’t want to miss out on, don’t hesitate to get in touch about setup and possible Google Ads and Google Grants management. 

google-ads-charity-management

Start your digital marketing journey with me today

Get in touch to discuss how we can work together. I’m a digital marketing freelancer based in Worthing, West Sussex, but happy to work with local, national and international businesses or non-profits.

PIPPA ALDRICH MARKETING

Freelance Digital Marketing Consultant based in Worthing. 

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