Pay Per Click (PPC) advertising is a great way to promote your online business to potential customers specifically searching for your products or services.
As a digital marketing freelancer, I personally use Google Ads due to Google being the largest search engine. Google Ads is not limited to advertising within the Google search results. You can also advertise on third-party websites and YouTube to reach larger audiences. Plus, you can even remarket your business to clients who have already been on your website.
Quick PPC facts
As long as you’re bidding enough on the correct terms, and have a good advert quality score, your PPC adverts are likely to appear at the top of the search results. SEO (an organic form of digital marketing) is incredibly effective in the long run, but if you want quick wins, PPC is the way to go.
Web users exposed to display advertising are, on average, 155% more likely to search for the brand related terms. (Specific Media via Wordstream)
A large majority of web users (46% to be exact) click on at least one of the top three results when searching on Google.
Using Google Ads you can target specific keywords and search terms such as “tennis shoes under £40”. Using specific, high conversion terms, you are much more likely to reach customers who are ready to buy there and then.
PPC and SEO can be used together to improve your organic search rankings. Using a platform such as Google Ads, you can find new keyword ideas and discover what potential clients are exactly searching for.
Hey Pippa, how can you help me with my PPC advertising?
Let's start with a PPC audit
If you’ve already got a Google Ads account, a PPC audit is a great way to ensure your account is achieving its full potential.
After an audit I can offer ways to improve your return on ad spend, conversion rates, ad quality and much more.
What's included in an audit
- Clean up of keywords
- Review of text adverts and ad extensions
- Landing page analysis
- Review of ad quality scores
- Review of additional marketing opportunities
- Suggestions to improve conversions
PPC setup and management services
Depending on your business needs I can either setup your Google Ads account, or manage your account.
There’s no doubt that you are incredibly busy, and that’s why you are looking for a PPC freelancer. Based on what works best for you, I can provide weekly or monthly campaign performance reports.
What's included in a PPC setup
- Constant revision of search and display adverts
- Competitor research
- A/B testing to constantly improve adverts
- Addition of negative keywords
- Remarketing setup and constant reviews
- Weekly or monthly analysis reviews for your team
Google Ads management for charities
Did you know charities and non-profits have the chance to advertise within the Google Ad space for completely free?
You could be entitled to monthly Google Grants to spend on search advertising.
If this sounds like something you don’t want to miss out on, don’t hesitate to get in touch about setup and possible Google Ads and Google Grants management.
Start your digital marketing journey with me today
Get in touch to discuss how we can work together. I’m a digital marketing freelancer based in Worthing, West Sussex, but happy to work with local, national and international businesses or non-profits.
