Rebrand and the complete digital marketing package
Founded in 2005, Benchmarq is a BIM (Building Information Modelling) and CAD (Computer-Aided Design) consultancy and training provider to architecture, construction and engineering companies across the UK.
KEY POINTS
- Google Ads management
- SEO integration
- Social media management
- Content management and creation
- Email marketing
- Offline marketing material
My Approach
Benchmarq were already an established company within the CAD and BIM industries, however, they wanted to update their brand image and shout louder about their training and consultancy services to the AEC (architecture, engineering and construction) sectors.
I worked on a rebrand, as well as redesigning their website and creating a specific training website where potential clients could easily book courses online.
Shortly after the new websites went live, I created a variety of business cards, leaflets and roller banners which could be distributed at training courses and tradeshows.
The Results
A complete rebrand of Benchmarq’s brand, as well as a strategic marketing plan led to increased enquiries for the company. A heavy focus on improving SEO also significantly increased organic enquiries.
- Improvement of SEO resulting in a 25% increase in web traffic
- Complete rebrand including a new logo
- Creation of business cards, leaflets and roller banners
- Implementation of booking courses online
Start your digital marketing journey with me today
Get in touch to discuss how we can work together.
