SEO (Search Engine Optimisation) should be one of the fundamental marketing practices for any business that has an online presence. Unfortunately, SEO is often overlooked by many businesses with a website due to lack of knowledge and time commitments.
This is perfectly understandable, and this is where I can come in as an SEO freelancer to help grow your business organically online.
After the launch of a website, SEO should be an ongoing task to ensure that your website gains traction and stays at the top of search engines including Google and Bing.
Quick SEO facts
As of January 2022, Google dominates the search engine market, receiving a whopping 91.9% of all online searches. Bing is in second place at 2.8% and Yahoo at 1.5% (GS Statcounter, 2022).
According to Protofuse, this fascinating but not surprising fact highlights how important it is to implement SEO to your website.
That’s a lot of different factors to manage on your own and incredibly time consuming.
This huge number highlights an avenue of income growth that many local businesses miss out on.
SEO is without a doubt one of the most profitable methods of digital marketing which is often overlooked by many businesses.
Hey Pippa, how can you help me with my SEO?
Let's start with an SEO audit
Whether your site is completely new or it’s been around for a while, it’s always best to invest in an SEO audit to ensure your website is optimised properly to rank on search engines.
I can provide this service to your business. I’ll look into key elements such as crawlability (whether Google can access your webpages), site structure, content quality, page speeds and much more.
Many agencies can use technical SEO terms when talking to clients, which can often leave their head in a spin! I’ll always present audits in an easily digestible and understandable format.
What's included
- Refined keyword research
- Helpful content updates
- Improvement of site structure
- Optimising pages for mobile
- Domain authority improvement
- Internal page links
- Backlink opportunities
- Meta data setup (images, page titles and descriptions)
Setting up the SEO fundamentals
After an SEO audit, the analysis may highlight that you need some tweaks made to your website to go up in search engine results pages (SERPs). SEO fundamental changes can include the following listed.
As mentioned, I’m more than happy to breakdown the different elements so you have a clear understanding of what improvements are being made to your website.
Full SEO management
SEO is an ongoing process – from content updates, to keyword research and checking your website is properly crawled to appear in the search results.
Google’s search algorithms are also becoming more sophisticated and savvy to “black hat” practices such as keyword stuffing and spammy referral links. That’s why it’s paramount to hire or ask for advice from a trained SEO professional to manage your website’s SEO.
If you feel like your website is in need of an audit or you’re ready to take a on an SEO freelancer, please don’t hesitate to get in touch.
Looking to grow online super fast?
It’s important to note that with SEO you will not see an immediate improvement in ranking overnight. It is in an ongoing process as your site needs to build up its trustworthiness and topical authority.
On the other hand, if you’re looking for overnight top of the page rankings, PPC is a good alternative.
Start your digital marketing journey with me today
Get in touch to discuss how we can work together. I’m an SEO freelancer based in Worthing, West Sussex, but happy to work with local, national and international businesses or non-profits.
